出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects it from the competitional offensive; it induces the rising of productivity and the reduction of costs; it reduces the distances between the stages of the launch of a new product on the market and its maturity.
关键词：transmitting messages; aesthetics in marketing
