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文章基本信息

  • 标题:ANALIZA STRATEGICA A INDUSTRIEI MONDIALE DE AUTOVEHICULE
  • 本地全文:下载
  • 作者:Foris, Tiberiu ; Bratucu, Gabriel
  • 期刊名称:Management and Marketing Journal
  • 印刷版ISSN:1841-2416
  • 出版年度:2005
  • 卷号:3
  • 期号:1
  • 页码:43-49
  • 出版社:University of Craiova, Faculty of Economics and Business Administration
  • 摘要:This paper shows global automotive industry present characteristics and presents one model to analyse this matter. Based on the context influences and on the ideea that this industry action as a network system, the main point is that the individual producer possibilities to react are very few.
  • 关键词:strategic analysis; automotive industry; ecopolitics
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