出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The furniture is a complex product and it must be approached in two ways: as a concept and as a function. This approach is based on consumer behavior. The concept of furniture must cover the notions of architect-furniture, sign-furniture, system-furniture. The basic functions of furniture in marketing approach are the utility function (material utility) and symbolic function (psychological utilities).
