文章基本信息

标题：Qualitative versus quantitative marketing research
本地全文：下载
作者：Teodorescu, Nicolae ; Stancioiu, Aurelia-Felicia ; Anghel, Laurentiu-Dan 等
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2007
卷号：2
期号：3
出版社：Economic Publishing House
摘要：Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.
关键词：qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors.