摘要：Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm's market, gathering clients with the same characteristics. This work is about two criteria of segmenting the tourism market: tourism behavior and nationality. We use the criteria nationality describing the main categories of foreign tourists visiting Romania in last years.
关键词：consumer behavior; segmentation; criteria of segmentation; tourism behavior; nationality.
