摘要：Since its advent, the Internet has become an important tool for tourism.Furthermore, some studies tend to indicate that this may contribute directly to the process of identity formation of a tourism destination.Thus, this paper investigates how websites can help in promoting the identity of tourist destinations on the Internet.The study is characterized as exploratory qualitative in nature, which is constituted from a desk research.It was possible to verify that the website is a key means for managing the identity of a tourist destination, as this can help visitors to form a positive image of the place being visited from the information that makes up the identity of the destination.
