期刊名称:International Journal of Management, Knowledge and Learning
印刷版ISSN:2232-5697
出版年度:2012
卷号:1
期号:2
页码:173-188
出版社:International School for Social and Business Studies, Celje, Slovenia
摘要:The proliferation of social technology poses both a threat and an opportunity for the delivery of traditional case method learning in business schools. This paper extends the expectation confirmation model (ECM) to examine the possibility of delivering the case method learning via social technology. Our regression analysis shows that, in addition to affective factors, the social factor of information and knowledge sharing can help improve the accuracy of predicting a student’s continuance intention of using social technology in case method learning. The analysis result leads to theoretical and empirical findings for business schools to consider adopting social technology as the next-generation tool for case method teaching.