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  • 标题:Foreground-background salience effect in traffic risk communication
  • 本地全文:下载
  • 作者:Hu, Tian-Yi ; Jiang, Xin-Wen ; Xie, Xiaofei
  • 期刊名称:Judgment and Decision Making
  • 印刷版ISSN:1930-2975
  • 出版年度:2014
  • 卷号:9
  • 期号:1
  • 页码:83-89
  • 出版社:Society for Judgment and Decision Making
  • 摘要:Pie charts are often used to communicate risk, such as the risk of driving. In the foreground-background salience effect (FBSE), foreground (probability of bad event) has greater salience than background (no bad event) in such a chart. Experiment 1 confirmed that the displays format of pie charts showed a typical FBSE. Experiment 2 showed that the FBSE resulted from a difference in cognitive efforts in processing the messages and that a foreground-emphasizing display was easier to process. Experiment 3 manipulated subjects' information processing mindset and explored the interaction between displays format and information processing mindset. In the default mindset, careless subjects displayed a typical FBSE, while those who were instructed to be careful reported similar risk-avoidant behavior preference reading both charts. Suggestions for improving risk communication are discussed. % abstract rewritten
  • 关键词:foreground-background salience effect; information processing; traffic risk.
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