出版社：University of Primorska, Faculty of Management Koper
摘要：The competitiveness of border regions is often lower than the competitive ability of a country’s interior regions. Mostly being areas that mark the end of one entity and the beginning of another, border regions demonstrate weaker economic performance. Tourism, as a method of development, provides opportunities to develop tourism destinations in places where tourism attractions and resources, and comparative and competitive advantages exist. This paper dealswithmodels for assessing competitiveness in the field of tourism and destination management as a vital element in achieving a higher level of competitiveness for a tourism destination. Our research focuses on tourism supply providers in the border regions of Slovenia and Croatia. We assess their attitudes on tourism, regional competitiveness, and potential tourism destinations as the outcome of cooperation between the two countries. Results indicate the possibility of enhancing competitiveness through a strategic approach in planning and managing cross-border tourism destinations.
关键词：tourism destination; competitiveness in tourism; tourism destination management; cross-border cooperation
