期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2009
卷号：9
期号：Special
页码：137-146
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：The current society expects that companies to pool their economic-financial power in service of social and environmental objectives, demonstrating that they are good corporate citizens. Each company can identify a set of problems in society that it can successfully resolve. If in the past companies focused almost entirely on profit and development in the XXI century, they must also convince their stakeholders that are viable in the long term. For over the past two decades, CSR has evolved from an abstract and bizarre concept, disapproved by the management committees of several companies in a way of thinking and daily activity, both in the business world, and in society in a useful tool in the debate and finding solutions for a multitude of social problems. Some factors catalyze the spread of the concept are: the revolutions of information technologies, globalization process, strengthen consumer rights and the increase of public confidence towards the free market institutions. The paper summarizes the main features of CSR in the current business environment emphasizing the main drivers of the human resource management considering the trends of the CSR. The conclusions focus on the major shifts in the employee-employer relationship considering the way business ethics shape the knowledge economy today.
关键词：responsibility; corporate social responsibility; ethics; empathy; equity; competitiveness.
