期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2009
卷号：9
期号：1(9)
页码：31-35
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：The process of globalization and of lasting tourism’s development aims at the touristy activities placed under the influence of ecology and of reasonable use of resources. At a nation-wide level it is necessary to apply a rural development p olicy, capable of stimulating the efforts undertaken to bring Romanian villages out of their isolation, to establish regulations allowing for their use, as well as to create institutions functioning for the same purpose, and last but not least, to secure t he existence of funds appropriated for the desired goal. The role of global management is to gather all individual initiatives in order to channel them towards national and international networks, to ensure their accomplishment at easily accessib le standards, both as to how they can be run and for the rural tourist offer.
关键词：rural tourist product; the rural tourist offer; development principles; European Tourist Market; global management.
