期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2009
卷号：9
期号：1(9)
页码：71-80
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：Competitiveness issue is more present than ever, and must be approached at micro and macro -economic level, as at present, unfortunately, there is a lack of competitiveness of the Romanian products/ services in the internal and external market and consequently of the national economy. Competitiveness suggests certainty, efficiency, quality, high productivity, adaptability, success, modern management, superior products, low costs. A company’s competitive force resides in competitive advantages and distinctive capacities that it possesses in relation with other competitive companies. To consider a company as competitive it is necessary to accomplish a compelling analysis of that company and of its activity background.
关键词：competitiveness; romanian tourism; globalization; international standards; lasting development.
