期刊名称：Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
印刷版ISSN：1844-2994
出版年度：2012
卷号：14
期号：14
页码：46-52
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
摘要：Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the stage development of the touristic accommodation structures in Suceava County through the online visibility filter and, implicitly, their familiarisation with the specific techniques, strategies and marketing methods of the virtual environment.
关键词：Accommodation structures in Bucovina; Website; Social Media Marketing; Facebook; SEO
Loading...
