标题：VALORIFICATION OF THE TOURISTIC POTENTIAL AND OF THE INTELLECTUAL CAPITAL WITHIN THE HOSPITALITY INDUSTRY - CASE STUDY ON THE TOURISTIC AREA OF SUCEVITA – ROMANIA
期刊名称：Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
印刷版ISSN：1844-2994
出版年度：2011
卷号：11
期号：11
页码：65-70
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
摘要：This study shows how the entrepreneurs in the Suceviþa tourism area managed to build their business and how they try to fit it within the whole area, taking into account existing natural and manmade touristic potential. The study focused on four objectives which aimed at: knowing the motivation for the establishment and development of tourist activities, quantifying the influence of formal education and practical experience on managing a business in tourism, finding out how the tourism entrepreneur is aware of the potential area Suceviþa and how it can be sold, knowing the role and place of infrastructure, and relational capital. The four objectives were reflected in a questionnaire that was used as a tool in the investigation on a sample of tourist facilities in the mentioned area.
