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  • 标题:Analysis of Tourism Motivation toward Market Segmentation and Strategic Management of Bucovina Destination
  • 本地全文:下载
  • 作者:Chaªovschi, Carmen Emilia ; Hesselmann, Gerd ; Bordeianu, Otilia-Maria
  • 期刊名称:Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
  • 印刷版ISSN:1844-2994
  • 出版年度:2011
  • 卷号:11
  • 期号:11
  • 页码:71-76
  • 出版社:"Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
  • 摘要:Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
  • 关键词:Market segmentation; Tourism motivation; Strategic management; Tourism destination; Destination management.
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