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  • 标题:APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS
  • 本地全文:下载
  • 作者:Ban, Olimpia ; Özdogan, Osman N.
  • 期刊名称:Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
  • 印刷版ISSN:1844-2994
  • 出版年度:2010
  • 卷号:10
  • 期号:10
  • 页码:13-19
  • 出版社:"Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
  • 摘要:The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect); mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.
  • 关键词:Tourism; Destination; Image; Research.
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