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  • 标题:CUSTOMER CARE – A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET
  • 本地全文:下载
  • 作者:Sarb, Roxana ; Ilie, Anca Gabriela ; Paslaru, Constanta
  • 期刊名称:Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
  • 印刷版ISSN:1844-2994
  • 出版年度:2009
  • 卷号:7
  • 期号:7
  • 页码:90-93
  • 出版社:"Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
  • 摘要:Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization’s ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.
  • 关键词:quality; customer satisfaction; customer care; profit.
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