期刊名称：Finante - provocarile viitorului (Finance - Challenges of the Future)
印刷版ISSN：1583-3712
出版年度：2010
卷号：1
期号：12
页码：98-107
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：In Romania, business ethics is not considered a management strategy that brings profit. The private business field now follows a different logic, different dynamics. Many times ethics is perceived as a “me too” strategy, a strategy based on imitating the policies of successful brands or, as it is the case of multinational companies, ethics is applied as a strategy borrowed from the mother companies. In other words, ethics is practiced because it is a trend.
关键词：business ethics; Romanian companies; management strategy
