期刊名称：Finante - provocarile viitorului (Finance - Challenges of the Future)
印刷版ISSN：1583-3712
出版年度：2008
卷号：1
期号：7
页码：164-171
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The extremely volatile economic environment, in which the world banking systems must operate that is determined by the unprecedented intensification of the globalization phenomenon, urgently imposed the reconsideration of the institutions’ business strategies. Besides the development of the newly founded banks, which determines the increase of the competition, it is also required the improvement of the quality of the banking activities, by means of the increase of the competitiveness as well as the promotion of new banking products and services, at European standards and the diversification of their distribution channels that should satisfy the clients’ expectations. It implies that the banks must commit themselves to continuous financial efforts in order to cope with the evolution of the technology and informatics.
关键词：globalization; banking system; competitiveness; banking product; distribution channel
