期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2015
卷号：10
期号：9
页码：156
DOI：10.5539/ijbm.v10n9p156
出版社：Canadian Center of Science and Education
摘要：Based on the theory of planned behavior and expectation-confirmation model, this paper tried to develop an integrated model for understanding users’ continuance intention behavior toward mobile travel booking service. A total of 543 valid questionnaires were collected and proposed research model were tested by using structural equation modeling. The results revealed that the continuance intention of mobile travel booking service is affected by perceived usefulness, user satisfaction, subject norm and perceived behavioral control. Among them, the user satisfaction had the most significant influence. And finally, the author proposed the strategies by discussing the results.
其他摘要：Based on the theory of planned behavior and expectation-confirmation model, this paper tried to develop an integrated model for understanding users’ continuance intention behavior toward mobile travel booking service. A total of 543 valid questionnaires were collected and proposed research model were tested by using structural equation modeling. The results revealed that the continuance intention of mobile travel booking service is affected by perceived usefulness, user satisfaction, subject norm and perceived behavioral control. Among them, the user satisfaction had the most significant influence. And finally, the author proposed the strategies by discussing the results.
