期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2015
卷号：10
期号：10
页码：96
DOI：10.5539/ijbm.v10n10p96
出版社：Canadian Center of Science and Education
摘要：The current work is done to find the determinants of the e-commerce implementation from customers’ trust, logistic infrastructure and brand awareness. Data are collected through quantitative method, which involved a questionnaire. A questionnaire was obtained gathering data from 143 respondents in the three universities in Kazakhstan. The questionnaires are based on the customers’ trust, logistic infrastructure, and brand awareness with the e-commerce relationship. Theory of Planned Behavior is used for a research study to explain the influence of e-commerce implementation on consumer’s purchasing behavioral intention. The empirical results revealed that logistic infrastructure and brand awareness are the major determinants.
其他摘要：The current work is done to find the determinants of the e-commerce implementation from customers’ trust, logistic infrastructure and brand awareness. Data are collected through quantitative method, which involved a questionnaire. A questionnaire was obtained gathering data from 143 respondents in the three universities in Kazakhstan. The questionnaires are based on the customers’ trust, logistic infrastructure, and brand awareness with the e-commerce relationship. Theory of Planned Behavior is used for a research study to explain the influence of e-commerce implementation on consumer’s purchasing behavioral intention. The empirical results revealed that logistic infrastructure and brand awareness are the major determinants.
