期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2015
卷号：10
期号：2
页码：1-18
语种：English
出版社：Universidad de Talca
摘要：Business and academic research frequently highlight s the po wer of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth co mmunication. Previous ly, typically small sample studies suggest that positive electronic word of mouth increases sales and that the effects depend on the volume and valence of reviews and ratings. T his study ’s co n tribution lies in testing the relationship between electronic word of mouth and the sales of applications in a mobile application ecosystem (Google Play) with an extensive dataset (over 260 million customer ratings; 18 months). The results show that higher values of valence of customer ratings corr elate statistically significantly with higher sales. The volume of ratings correlates positively with sales in the long term but negatively in the short term. Further more , the relationship between electronic word of mouth and sales seems to be more importa nt when the price of the application increases. The findings also underline the importance of the choice of a measurement period in studies.
其他摘要：Business and academic research frequently highlight s the po wer of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth co mmunication. Previous ly, typically small sample studies suggest that positive electronic word of mouth increases sales and that the effects depend on the volume and valence of reviews and ratings. T his study ’s co n tribution lies in testing the relationship between electronic word of mouth and the sales of applications in a mobile application ecosystem (Google Play) with an extensive dataset (over 260 million customer ratings; 18 months). The results show that higher values of valence of customer ratings corr elate statistically significantly with higher sales. The volume of ratings correlates positively with sales in the long term but negatively in the short term. Further more , the relationship between electronic word of mouth and sales seems to be more importa nt when the price of the application increases. The findings also underline the importance of the choice of a measurement period in studies.
关键词：Products ratings; Consumer reviews; Consumer ratings; Sales; Electronic word of mouth; App stores; Micro - pricing; Big data.
其他关键词：Products ratings; Consumer reviews; Consumer ratings; Sales; Electronic word of mouth; App stores; Micro - pricing; Big data.
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