期刊名称：Journal of Entrepreneurship, Business and Economics
印刷版ISSN：2345-4695
出版年度：2013
期号：1979
页码：101–124
出版社：Scientificia
摘要：Purpose- Since economics is the science of choice and if we conside the human being as a selector, it should be noted how the function of selection is formed and how it can psychologically measure and analyze activities such as intentions, motives, opinions, attitudes and expectations. The aims of this study were to identify and rank the factors affecting behavioral economics and its use. Design/methodology/approach- In this deseriptive – analytic study, 385 in dividuals were selected using the Cochran formula. Data were gathered through a questionnaire and analyzed using arachnoid diagram rating and spss software package. Findings- Generally, fairness, risk and inequity aversion dimensions have more important roles in behavioral economics of Iran community, while, mimicry, sel fishness and economic intelligence have less significant roles. All hypotheses of the study were confirmed (p
