出版社：Faculty of Management, Czestochowa University of Technology
摘要：The article discusses the communication policy of the selected educational institutions in the region of Eastern Slovakia in the context of the analysis of potential customers’ - secondary school students’ familiarity with the institutions and favourable attitudes towards them. It monitors the attitudes of the above mentioned subjects towards the faculties of the selected higher education institutions putting the emphasis on finding and meeting their needs for information. It also focuses its attention on defining further target segments and meeting their needs for information resources by means of selecting tools of communication policy and their appropriate combination.
