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文章基本信息

  • 标题:STUDY ON EFFICIENCY AND EFFECTIVENESS OF TOON BRANDING
  • 本地全文:下载
  • 作者:Dr. Sweta Singh, Dr. Singh Pooja Dr. Satyaprakash
  • 期刊名称:Journal of Management Research and Analysis
  • 印刷版ISSN:2394-2762
  • 电子版ISSN:2394-2770
  • 出版年度:2014
  • 期号:3574
  • 页码:83-89
  • 出版社:Innovative Publication
  • 摘要:Journal of Management Research and Analysis (JMRA) is a peer-reviewed journal that provides a specialized academic medium and important reference for the encouragement and dissemination of research and practice in management research. JMRA carries theoretical and empirical papers, case studies, research notes, executive experience sharing and review articles, and it aims at disseminating new knowledge in the field of different domain areas of management, information technology and related disciplines. It provides a forum for deliberations and exchange of knowledge among academics, industries, researchers, planners and the practitioners who are concerned with the management, financial institutions, public and private organizations, as well as voluntary organizations. Our editorial policy is that the journal serves the profession by publishing significant new scholarly research in management discipline areas that are of the highest quality.
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