出版社：Odessa National Polytechnic University Institute of Business, Economics and Information Technologies
摘要：Economic preconditions of marketing activity development are distinguished, the main stages of its formation and consolidation at the domestic enterprises are systematized, the conceptions and terminology of marketing activity are outlined, production distribution as its resulting element is grounded, a variety of approaches to the interpretation of marketing and sale activity is presented, the main task of marketing activity is formed, marketing tools are classified according to their influence on a company, 3D-marketing is distinguished as an innovative tool of marketing activity, the scope of its application is presented, the benefits of its use are shown as well as the characteristic differences between traditional marketing and innovative 3D-marketing. Keywords: marketing activity, sale activity, tools of marketing activity, stages of marketing activity, 3D-marketing
