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文章基本信息

  • 标题:Jan Egem: Knowledge of Customer Data and Their Integration in Marketing
  • 本地全文:下载
  • 作者:Stanislava Mildeová, Zdeněk Smutný
  • 期刊名称:Acta Informatica Pragensia
  • 电子版ISSN:1805-4951
  • 出版年度:2014
  • 期号:5072
  • 页码:219-221
  • 出版社:University of Economics, Prague
  • 摘要:Interview with Jan Egem, director of KBMG CEE (part of a global group WPP), that deals with corporate marketing solution that is based on the knowledge gained from the data. Other activities include web analytics, optimization and monetization. Jan Egem graduated from the University of Economics in Prague and also worked for several years in a similarly focused company Wunderman.
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