摘要:This paper proposes a new approach to product configuration by applying the theory of Fuzzy Multiple Attribute Decision Making (FMADM), which focuses on uncertain and fuzzy requirements the customer, submits to the product supplier. The proposed method can be used in e-commerce websites, with which it is easy for customers to get his preferred product according to the utility value with respect to all attributes. The main concern of this paper, in which requirements the customer submitted to the configuration of television is vague. Further verify the validity and the feasibility of the proposed method compared with Weighted Product Method (WPM). Finally, the television is taken as an example to demonstrate the proposed methods.