期刊名称：International Journal of Economics and Business Modeling
印刷版ISSN：0976-531X
电子版ISSN：0976-5352
出版年度：2012
期号：324
页码：177-182
出版社：Bioinfo Publications
摘要：This study attempts to get this point that whether the social responsibility in Iran for client can be a competitive advantage or not? And basically, how important is social responsibility issues for consumers and separate a company having social responsibility from the other competitors? In this study, social responsibility will define in five dimensions include: leadership, market, society, workplace, and environment while statistical data is collated from Shahrvand chain stores customers in Tehran. This store has 23 branches throughout Tehran and seven branches have randomly been chosen in such a way that diversity principle is met. To test the research hypotheses, a questionnaire consisting of 20 questions each with 5 options using Likert scale were randomly handed in to 267 customers in relation to number of consumers in each branch. Results of the research have suggested that there is a direct relationship between social responsibility and obtaining competitive advantage in products. It can be generally purported that nowadays social responsibility as a behavioral commitment plays a paramount role in all organizational activities.
