期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2014
期号：2302
页码：49-58
出版社：IMPACT Journals
摘要：Investment aspiration of the salaried middle class is actually a commitment to secure the consumption of all regular financial in-flow with a futuristic perspective for several reasons. The 30% (Ref Table 1) fixed deposit choice of this salaried class of the society makes it essential to study their attitude for investments, level of investment awareness and their expectation of returns based on the factors which have an upper hand on their investment choices. This paper is in fact an effort to outline the relationship between the dominant societal and demographic factors of the salaried middle class that affects the investment criteria namely, investment awareness, investment attitude and investment returns. Precisely, this study pursued on the salaried middle class of Coimbatore District, Tamilnadu, India is executed with a focus to comprehend the utilities of financial policies favouring public. Above all, the focus of this paper is an eye-opener for a similar empirical study on a larger scale of the entire nation to provide clues to devise desirable investment policies to cater to the need of the nation with a holistic perspective.
