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  • 标题:THE INFLUENCE OF BUSINESS CLIMATE, BUSINESS ENVIRONMENT, AND BUSINESS SUPPORTING FACILITIES ON PROMOTION OF HANDICRAFT INDUSTRIES IN AMBON CITY INDONESIA
  • 本地全文:下载
  • 作者:JOSEF PAPILAYA
  • 期刊名称:IMPACT : International Journal of Research in Business Management
  • 印刷版ISSN:2347-4572
  • 电子版ISSN:2321-886X
  • 出版年度:2015
  • 期号:3553
  • 页码:101-108
  • 出版社:IMPACT Journals
  • 摘要:Research is aimed to understand the influence of business climate on promotion, the influence of business environment on promotion, and the influence of business supporting facilities on promotion. Method of research is survey to produce information that takes form as explanation (explanatory research) which attempts to describe a generalization or to explain relationship between variables. Result of descriptive analysis, correlation analysis and double correlation analysis, indicates that there is a positive and significant influence of business climate on promotion, business environment on promotion and business supporting facilities on promotion. There is also simultaneous influence of business climate, business environment and business supporting facilities on promotion. This influence is caused by more conducive business climate and business environment.
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