期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2015
期号：4691
页码：63-74
出版社：IMPACT Journals
摘要：The study of consumer behavior is concerned not only with what consumers buy, but also with what they buy it, when, from where and how they buy it and how often they buy it. It is concerned with learning the specific meanings that products hold for consumers further the study portrays the consumer perception on gold jwellery perhaps the main attraction of branded jewels is that they have a unique style of their own that differentiates them from others further The objective of the study is to get response about various factors affecting the buying behaviour of jewellery products from the study it was identified that behind purchasing jewellery price, purity and design wshich scores the maximum
