摘要：Small tourism enterprises are confronted with many obstacles that slow down their development, hence external support is of great importance for their work. The lack of state support in the form of incentive funding, training and promotion rise on uncertainty about small tourism enterprises survival. The possibility to obtain financial support and favourable bank loan is one of the key factors determine success or failure of a new business venture. The aim of this paper is to examine the way relevant Ministries have provided financial support for agritourism development up to now, as well as to examine the effect of the support on the viability of tourism businesses in rural areas of AP Vojvodina. A qualitative study of randomly selected rural entrepreneurs showed dissatisfaction with the current method of funding agritourism development; hence they do not see a future for their companies. Further financial support with more appropriate networking of all stakeholders will provide the basis for growth of tourism businesses in rural areas.
