摘要:According to the 2011 census, there are over 26 nationalities and national and ethnic groups in the Autonomous Province of Vojvodina, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a distinctive culture and tradition, which are recognized as having a highly significant potential for tourism development in Vojvodina. This paper presents the results of a survey conducted with the aim of determining the activities of tourist organizations that are focused on implementing achievements of these cultures into a tourism product. The survey included 27 tourist organizations from the territory of Vojvodina. The results indicate a high level of interest of tourist organizations in promoting national minorities living in their municipalities.