摘要：There are various medium of communication like electronic media, print media, internet and mobile communications. Present study focuses on electronic media and its impact on society-changing value system in Pakistan. It also tries to explore different roles and objective of electronic media in changing the society. The study measures diverse aspect of media which influence the society. Pakistan is an Islamic democratic country where media has faced numeral restriction in past eras. From last decade electronic media has got freedom in Pakistan and a large number of electronic channels are established in Pakistan. At the present time media has a powerful affect on individual’s lives. Especially electronic media reshape the masses lifestyle and promote a global culture.
