摘要：Media is playing a vital role in any country and is being used in many instances to create stereotypes about countries and its people. Today Pakistan is in such a situation where different world media are trying to label Pakistan as a terrorists’ place and linking Pakistan with all terrors. The United State of America (USA) is warring against terrorism with their allies’ specially United Kingdom (UK) and their media are portraying Pakistan as a place for militant groups and terrorists. It is mostly western media that is promulgating news against Pakistan and showing the bad picture of Pakistan. According to Bernays (1928, p.153) “Propaganda will never die out”. The aim of this study is to investigate the image of Pakistan in the British daily newspaper, called “The Daily Telegraph”. This research endeavours to present an overview of the image of Pakistan as portrayed by the UK media organization. Therefore, the purpose of this research study is to investigate the role of the English newspaper “The Daily Telegraph” and its portrayal of Pakistan and to attract government’s attention towards the newspaper’s propaganda against Pakistan. This study conducts content analysis of The Daily Telegraph. Contents of the newspaper were analyzed separately for the study. This study finds out that western media (The Daily Telegraph) is quite different in disseminating information. In two months from November 1st 2013 to December 31st 2013 The Daily Telegraph newspaper covered news about Pakistan in 45 articles of which 7 (15.55%) were considered positive, 24 (53.33%) as negative and 14 (31.11%) as neutral. Most of these news articles are about the Taliban, terrorists, politics and religious extremism with only one news story about drone attacks. In these two months The Telegraph could not give a space for other issues in Pakistan including health, education and other developments. It is quite clear that The Telegraph newspaper is trying to depict a negative picture of Pakistan. Keywords: Image of Pakistan, Agenda setting, Propaganda, English Newspaper.
