期刊名称：International Journal of Multidisciplinary Approach & Studies
电子版ISSN：2348-537X
出版年度：2015
期号：3410
页码：226-235
出版社：IJMAS
摘要：Indian economy is predominantly rural with a contribution of about 29 percent to India’s Gross Domestic Product (GDP). The companies find a huge potential and look forward to tap the rural market effectively by segmenting the market on the basis of demographic characteristics.
