期刊名称：International Journal of Multidisciplinary Approach & Studies
电子版ISSN：2348-537X
出版年度：2015
期号：3373
页码：73-83
出版社：IJMAS
摘要：In today’s hyper competitive business environment characterized as dynamic and constantly changing, business strategy seems to have lost its importance and significance. Some argue that in such environment, ‘strategic planning’ at best has lost much of its relevance and at worst, has been rendered meaningless.
