期刊名称：International Journal of Computer Trends and Technology
电子版ISSN：2231-2803
出版年度：2014
卷号：10
期号：3
页码：128-135
DOI：10.14445/22312803/IJCTT-V10P122
出版社：Seventh Sense Research Group
摘要：Website design is easy task but, to navigate user efficiently is big challenge, one of the reason is user behavior is keep changing and web developer or designer not think according to user’s behavior. Designing wellstructured websites to facilitate effective user navigation patterns has long been a challenge in web usage mining with various applications like navigation prediction and improvement of website management. This paper addresses how to improve a website without introducing substantial changes. Specifically, we propose a mathematical programming model to improve the user navigation on a website while minimizing alterations to its current structure. Results from extensive tests conducted on a publicly available real data set indicate that our model not only significantly improves the user navigation with very few changes, but also can be effectively solved. We have also tested the model on large synthetic data sets to demonstrate that it scales up very well. In addition, we define two evaluation metrics and use them to assess the performance of the improved website using the real data set. Evaluation results confirm that the user navigation on the improved structure is indeed greatly enhanced. More interestingly, we find that heavily disoriented users are more likely to benefit from the improved structure than the less disoriented users.
关键词：Website design; user navigation; web mining; mathematical programming.
