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  • 标题:Measuring the Impact of Online Social Networking Sites (SNSs) in the Telecommunication Industry: An Empirical Study of the Republic of Ghana
  • 本地全文:下载
  • 作者:Nana Yaw Asabere ; John Getor ; Jacqueline Yaa Asafo-Adjaye
  • 期刊名称:International Journal of Information and Communication Technology Research
  • 电子版ISSN:2223-4985
  • 出版年度:2012
  • 卷号:2
  • 期号:7
  • 出版社:IRPN Publishers
  • 摘要:The proliferation of Online Social Networking Sites (SNSs) has obviously had an impact and influence on the Telecommunication Industry in Ghana and globally as well. Historically, the telecommunication industry has progressed from the days of telegraphs to the current age of mobile devices. Online SNSs have taken the world and by extension Ghana by storm and are in no doubt becoming part and parcel of our everyday life. They are not only used purposely for communication but can also be used for other purposes such as education and finance. The main objective of this research paper is to analyze the extent to which Online SNSs have had an impact on Ghanaian telecommunication market and customers. In order to fulfill this objective and pursue the right information needed for an effective analysis, we adopted qualitative and quantitative research methodologies involving informal interviews and administration of questionnaires to a number of customers in the telecommunication industry of Ghana. Our research study revealed that the introduction of online SNSs through Personal Computers (PCs) has drastically decreased voice communication using mobile devices.
  • 关键词:Telecommunication; Communication; Online; Social Networking Sites (SNSs); Internet
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