文章基本信息
- 标题：The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Intention: Moderating Role of 3D Experiential Marketing
- 本地全文：下载
- 作者：Chao-Chih Hung ; Chun-Han Lee ; Wen-Long Zhuang 等
- 期刊名称：Information Management and Business Review
- 电子版ISSN：2220-3796
- 出版年度：2015
- 卷号：7
- 期号：2
- 页码：100-112
- 出版社：International Foundation for Research and Development (IFRD)
