文章基本信息
- 标题：The Impact of Celebrity Credibility on Consumer’s Purchase Intention toward the Footwear Industry in Malaysia: The Mediating Effect of Attitude toward Advertisement
- 本地全文：下载
- 作者：Zu Qian ONG ; Derek Lai Teik ONG
- 期刊名称：Information Management and Business Review
- 电子版ISSN：2220-3796
- 出版年度：2015
- 卷号：7
- 期号：4
- 页码：55-63
- 出版社：International Foundation for Research and Development (IFRD)
