文章基本信息
- 标题：The Relationships among Buyers’ Perceived Risk, Exhibitors’ Brand Equity, Purchase Postponement and Switching Intention-From the Perspectives of Perceived Risk Theory and Expectancy Theory
- 本地全文：下载
- 作者：Chao-Chih Hung ; Wen-Long Zhuang ; Che-Huei Lin 等
- 期刊名称：Information Management and Business Review
- 电子版ISSN：2220-3796
- 出版年度：2015
- 卷号：7
- 期号：4
- 页码：74-89
- 出版社：International Foundation for Research and Development (IFRD)
