期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：9
期号：3
页码：192-196
出版社：MAXWELL Science Publication
摘要：This study uses empirical research methods, based on detailed analysis of the food transaction big data. It use descriptive statistical method to analyze the current situation of cognitive and behavioral characteristics of the green food and it conducted data mining of factors affecting consumer buying green food. Multiple linear regression analysis have shown that the price factor is an important factor affecting consumer buying green food, next are food quality and health awareness and product awareness is one of the small degree of influence. However, the convenience of purchase has no significant effect on buying green food. At last, this study aiming factors that affect consumer purchasing choice, proposed some suggestions to expand the eco-labeling of food consumption.
关键词：Consumer behavior ; factors ; green food ; green purchase ; property of value ;
