摘要：Information to support decision-making is one of the critical resources available to the organisation. Yet evidence suggests that the use of this resource is not optimal. In the case of marketing decisionmakers, there is sufficient evidence to suggest that there is considerable dissatisfaction with the availability of marketing intelligence. While the use of technology itself has many benefits, it would seem that most of the problems relate to behavioural issues, and specifically to understanding and implementing marketing decision-makers' information requirements. The paper suggests several strategies to deal with this problem.
关键词：Marketing information ; Business information ; Information processing ; Marketing intelligence ; Information requirements ; Business intelligence systems
