期刊名称：Journal of Emerging Trends in Computing and Information Sciences
电子版ISSN：2079-8407
出版年度：2012
卷号：3
期号：2
页码：199-204
出版社：ARPN Publishers
摘要：Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purchase stage and how this relationship affects the consumer’s purchase decision. Therefore, this study applies the theory of cognitive dissonance and develops a theoretical framework that analyzes these relationships. The framework offered by this study may help increase the understanding of online consumer behavior.
