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文章基本信息

  • 标题:ACHIEVING SUSTAINABLE TOURISM THROUGH CUSTOMER SATISFACTION
  • 本地全文:下载
  • 作者:Marinescu Roxana Cristina ; Ispas Roxana
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2012
  • 卷号:XXI
  • 期号:2
  • 页码:349-354
  • 出版社:University of Oradea
  • 摘要:

    In tourism, hotels play an important role and contribute to the economic growth in cities and other places endowed with attractions which are universally recognized.

    Two elements are essential in the tourism industry system: product quality and human resources.

    In terms of quality of the hotel services, that is the one that allows to the tourist enterprise to own a competitive advantage, gain competitive differentiation and reputation among customers by achieving a high degree of customer satisfaction.

    Hotel customer satisfaction would be impossible if the hotel management does not perform periodic evaluations on customer satisfaction and quality, which are the focus of this paper. Therefore, this paper focuses on customer satisfaction measured by the SERVQUAL model.

  • 关键词:tourism; hotel industry; quality; satisfaction; client
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