In a competitive and dynamic international context, investment in education and training must take into account the new demands of knowledge based society. Education institution is the organization which, “teaches and produces knowledge” and the role and responsibilities of education are fundamental. Rethinking the way of doing business, reinventing our own business that allows the exploitation of opportunities and constraints of the economic environment can not be achieved without entrepreneurial education, without adaptive and responsive approach to changes in economic environment and beyond.

This paper aims to present the role and impact of good practice in creating a culture and entrepreneurial education in Romanian higher education system.

Research is a descriptive and analytical one, the conclusions drawn are important as they constitute a starting point in identifying and implementing solutions to reconfigure higher education system so as to meet the challenges of today\’s economic environment.

Personal contribution lies in identifying the multiple ways of expressing entrepreneurship and business culture embodied in innovative projects initiated and implemented in the Faculty of Economics and Business Administration from West University of Timisoara.