Many interpretations of the services concept and the concerns related to other configurations in the field have determined the occurrence of vast and various literatures, provided by studies, analysis and research of some of the coryphaeus of the economic world, carried out during almost three centuries. Each of them has had its own significance and individuality, always deriving from the uppermost economic doctrine, but from the crystallization of new points of view and study directions. The variety of definitions issued by the representatives of the services theories consists in the result of heterogeneous activities that are included within the services class, as well as those many notions of the service term used in the current discourse. Basing upon the invoked issues, as regards the structure of services, one can see that the difficulty of evaluating services can be found within the presence of the following characteristics: the intangibility, the inseparability, variety of services, the outage or the lack of property. The situation can be corrected by means of some dominant attributes attached to services: sending some proofs credible to consumers; tangibility of services; using palpable indications and using the personal sources of information; carrying out the standardization of services, customization and automation of services.The conventional formula of promoting the services has recommended the investments in human capital and within the business infrastructure, as factors of stimulating the economic growth. The challenges of modern times have confirmed the risk taking carried out by the undertakers when implement the “Schumpeterian type“ innovation within the services sector, as well as the need of new investments in their fields of activity, development and customization. One supports the idea according to which the unprecedented growth and diversification of services, the shape of useful effects resulted within the services production processes and the use of high level technologies will lead towards the growth f production level and the living standards of people. For the time being, one can characterize the economies of the developed countries and of many countries in progress of development, as being services oriented economies; the development and diversification of services was determined by the need of satisfying social needs, more and more diversified. In this way, the part of services aimed to become proportionally to their contribution, as regards the economic growth.