It is well known that economic education need adequately answers to global challenges. Despite to this, there is still a significant lack of understanding of how we can do this in practice. The purpose of this paper is to provide a possible answer, based on the idea of building economic education program focalized on the characteristics of the new generations of students.

We structure the paper as follows: first we offer a first approach about actual economic education, analysing the importance of understanding the new generation of students – Y Generation. In the next section we present the research method used for the empirical analysis, and we develop three hypotheses, based on interviews and data analysis. In our opinion, the operationalization of education centered on student in the field of economics is influenced by pragmatic orientation, of the management of communications and dialogue with students and also by presenting realistic and business models.

We test these hypotheses using a test administrated for 22 students in Management, enrolled in the second year, undergraduate studies. Then we include in our present paper the empirical results in order to show that all three hypotheses were confirmed. The results are presented with a thought description of the empirical analysis. Finally, discussion and conclusions are presented and implications for economic education are discussed.